Aug 3, 2008 Comments
Cuil and The Trouble with Tech Blogging
In an attempt to move in a different direction from the rest of the blogosphere, I was going to write something about how strange it was that the ill-fated search engine Cuil was covered so widely in mainstream press. Unfortunately, it looks like ReadWriteWeb beat me to it.
I encourage you to read their piece, because it pretty much covers everything I had in mind. But I will say this: Cuil was the first story I heard on NPR when I woke up Monday morning, and I was constantly asked about it throughout the day by non-tech folk who had read about it in other mainstream sources. That sort of coverage truly surprised me because, for the most part, Cuil seemed like many other geeky startups that the blogosphere adores, but average internet users generally ignore.
The Trouble with Tech Bloggers…
But enough has been said about Cuil’s fail whale of a launch. Instead, check out this recent post by Sarah Lacy, who uses the Cuil launch to discuss a problematic trend in the technology blogosphere. She believes that the obsessive rush to break news before other sites, coupled with the obcenely short hype-cycle of online tech journalism, is ultimately not very useful readers:
At some point, the tech blogosphere has to break itself from the junky-like addiction of having to get a story two seconds before the competitor. Can it really drive that much traffic when every other blogger got the same pre-brief? Isn’t it better to wait a bit, use the service and write something smarter?
If we’ve got a 20-second hype cycle in the Valley, that’s not Cuil’s fault. And I don’t think it’s serving readers well either. If we write something is amazing in the morning and then total junk in the afternoon, does anyone looking to tech blogs for analysis keep coming back?
I’ve 