Update: And like a swift judo chop to the groin for Microsoft, Google has announced a Twitter deal as well.
All Things D got the scoop this morning on two upcoming deals Microsoft has made to integrate real time updates from Twitter and Facebook into their Bing search engine. Their post was later confirmed by an official Microsoft announcement. The deal is a coup for Microsoft because it means they’ve successfully beat out Google from integrating real time updates into their search engine. The two have been trying to court Facebook and Twitter for some time now, with rumors of buyouts floating among all the various deals. While Google remains tops in traditional web searching, the value of real time searching is also becoming more apparent every day. For once, Microsoft has access to something Google doesnt.
Not surprisingly, the implementation of both services into Bing will be very different. All Twitter posts will appear automatically (and I assume private Twitter posts won’t), but Facebook users will have to opt in due to the closed nature of that social network. Strangely enough, the implementation of real time search into Bing seems to be directly at odds with their current marketing campaign, which heralds Bing as the cure for search overload. It’ll be some time before we see these services in action, but if Bing’s real time search results end up cluttering their other results, I’m going to have to call shenanigans.
Bing Adds Twitter and Facebook Posts to Search Results, Should Google Worry?
Update: And like a swift judo chop to the groin for Microsoft, Google has announced a Twitter deal as well.
All Things D got the scoop this morning on two upcoming deals Microsoft has made to integrate real time updates from Twitter and Facebook into their Bing search engine. Their post was later confirmed by an official Microsoft announcement. The deal is a coup for Microsoft because it means they’ve successfully beat out Google from integrating real time updates into their search engine. The two have been trying to court Facebook and Twitter for some time now, with rumors of buyouts floating among all the various deals. While Google remains tops in traditional web searching, the value of real time searching is also becoming more apparent every day. For once, Microsoft has access to something Google doesnt.
Not surprisingly, the implementation of both services into Bing will be very different. All Twitter posts will appear automatically (and I assume private Twitter posts won’t), but Facebook users will have to opt in due to the closed nature of that social network. Strangely enough, the implementation of real time search into Bing seems to be directly at odds with their current marketing campaign, which heralds Bing as the cure for search overload. It’ll be some time before we see these services in action, but if Bing’s real time search results end up cluttering their other results, I’m going to have to call shenanigans.