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	<title>Comments on: Uncovering The Web2.0Effect.org Hoax: How Virante Marketing Solutions &#038; Burton Hosting Fooled the Web</title>
	<atom:link href="http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/</link>
	<description>Insight and analysis on everything tech</description>
	<pubDate>Sat, 22 Nov 2008 17:57:46 +0000</pubDate>
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		<title>By: The Web2.0Effect Hoax: How One Marketing Firm Fooled The Web &#124; Easy Place To Blog</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-9813</link>
		<dc:creator>The Web2.0Effect Hoax: How One Marketing Firm Fooled The Web &#124; Easy Place To Blog</dc:creator>
		<pubDate>Sat, 14 Jun 2008 00:22:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-9813</guid>
		<description>[...] it was an elaborate viral marketing ploy meant to shovel sales into the hands of Burton Hosting.read more &#124; digg [...]</description>
		<content:encoded><![CDATA[<p>[...] it was an elaborate viral marketing ploy meant to shovel sales into the hands of Burton Hosting.read more | digg [...]</p>
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		<title>By: pwned</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-9660</link>
		<dc:creator>pwned</dc:creator>
		<pubDate>Thu, 08 May 2008 08:36:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-9660</guid>
		<description>[...] Google, it looks like they are. Honestly I never expected this article to be awarded with such a ...http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-we...Digg - iPhone PWNED... 30???th, the long awaited project iPhone pwned will be available to the [...]</description>
		<content:encoded><![CDATA[<p>[...] Google, it looks like they are. Honestly I never expected this article to be awarded with such a &#8230;http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-we&#8230;Digg - iPhone PWNED&#8230; 30???th, the long awaited project iPhone pwned will be available to the [...]</p>
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		<title>By: When Social Media Marketing Goes Wrong</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-9231</link>
		<dc:creator>When Social Media Marketing Goes Wrong</dc:creator>
		<pubDate>Tue, 26 Feb 2008 14:59:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-9231</guid>
		<description>[...] blog ran a story calling the Web 2.0 effect site a &#8220;elaborate viral marketing ploy&#8221; while another said that the &#8220;whole thing was a viral marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] blog ran a story calling the Web 2.0 effect site a &#8220;elaborate viral marketing ploy&#8221; while another said that the &#8220;whole thing was a viral marketing [...]</p>
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	<item>
		<title>By: Sheree Motiska</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-9199</link>
		<dc:creator>Sheree Motiska</dc:creator>
		<pubDate>Sun, 17 Feb 2008 19:01:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-9199</guid>
		<description>This is the most fun I've had reading a blog post for quite some time. I feel so warm and fuzzy inside as I witness this much needed purging effect that is taking place right now. 

Ah, web 2.0 marketing. 

A quick fix for sorry fools who still cling to the belief that there really is a magic secret to building a successful Internet based business overnight and with minimal effort?

Wrong.

A hot new buzz term ripe for the exploiting by anyone quick enough to claim they have a guru degree?

Wrong again.

A poor man's alternative to the basic elements at the core of an Internet business plan? You mean I never have to learn any new skills now that I can grab free affiliate links and sneak them in front of unsuspecting people who are just hanging out on the net?

Nope.

A powerful addition to a legitimate business if unobtrusively and naturally used to enhance the credibility of the individual trying to make a name online? If I let people freely utilize a skill that I know how to do by giving them videos, and written step-by-step instructions will I slowly, yet steadily gain credibility in the eyes of my market?

Ding Ding Ding!!! You got it.

The best part about it is that the collaboration taking place among regular people who aren't online to figure out the best ways to be a slimeball. All that is good and true is becoming a giant super power capable of outing the savviest of scam artists.

A stunning display of the power of Karma.</description>
		<content:encoded><![CDATA[<p>This is the most fun I&#8217;ve had reading a blog post for quite some time. I feel so warm and fuzzy inside as I witness this much needed purging effect that is taking place right now. </p>
<p>Ah, web 2.0 marketing. </p>
<p>A quick fix for sorry fools who still cling to the belief that there really is a magic secret to building a successful Internet based business overnight and with minimal effort?</p>
<p>Wrong.</p>
<p>A hot new buzz term ripe for the exploiting by anyone quick enough to claim they have a guru degree?</p>
<p>Wrong again.</p>
<p>A poor man&#8217;s alternative to the basic elements at the core of an Internet business plan? You mean I never have to learn any new skills now that I can grab free affiliate links and sneak them in front of unsuspecting people who are just hanging out on the net?</p>
<p>Nope.</p>
<p>A powerful addition to a legitimate business if unobtrusively and naturally used to enhance the credibility of the individual trying to make a name online? If I let people freely utilize a skill that I know how to do by giving them videos, and written step-by-step instructions will I slowly, yet steadily gain credibility in the eyes of my market?</p>
<p>Ding Ding Ding!!! You got it.</p>
<p>The best part about it is that the collaboration taking place among regular people who aren&#8217;t online to figure out the best ways to be a slimeball. All that is good and true is becoming a giant super power capable of outing the savviest of scam artists.</p>
<p>A stunning display of the power of Karma.</p>
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		<title>By: Steven</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8591</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Tue, 18 Sep 2007 21:42:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8591</guid>
		<description>Excellent research. With the popularity of sites like digg, reddit, and /. I imagine we'll see more and more stuff like this going on. I can see in the future companies who's business model is based around pumping the popularity of posts on social news and bookmarking sites.</description>
		<content:encoded><![CDATA[<p>Excellent research. With the popularity of sites like digg, reddit, and /. I imagine we&#8217;ll see more and more stuff like this going on. I can see in the future companies who&#8217;s business model is based around pumping the popularity of posts on social news and bookmarking sites.</p>
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		<title>By: al</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8532</link>
		<dc:creator>al</dc:creator>
		<pubDate>Wed, 08 Aug 2007 18:36:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8532</guid>
		<description>HostJury does indeed post and manipulate user reviews - David always is up to something!

I prefer to use http://www.hostreviewsite.com 

legitimate reviews and it actually looks better too!

cheers</description>
		<content:encoded><![CDATA[<p>HostJury does indeed post and manipulate user reviews - David always is up to something!</p>
<p>I prefer to use <a href="http://www.hostreviewsite.com" rel="nofollow">http://www.hostreviewsite.com</a> </p>
<p>legitimate reviews and it actually looks better too!</p>
<p>cheers</p>
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		<title>By: The UK is not the US</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8468</link>
		<dc:creator>The UK is not the US</dc:creator>
		<pubDate>Sat, 14 Jul 2007 03:27:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8468</guid>
		<description>118 miles is quite a long way over here... :D</description>
		<content:encoded><![CDATA[<p>118 miles is quite a long way over here&#8230; :D</p>
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		<title>By: Hitfirm</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8461</link>
		<dc:creator>Hitfirm</dc:creator>
		<pubDate>Fri, 13 Jul 2007 11:26:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8461</guid>
		<description>Russ you and your gang are weird, interesting, but weird.</description>
		<content:encoded><![CDATA[<p>Russ you and your gang are weird, interesting, but weird.</p>
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		<title>By: Russ Jones</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8407</link>
		<dc:creator>Russ Jones</dc:creator>
		<pubDate>Mon, 09 Jul 2007 14:31:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8407</guid>
		<description>A couple of things...

1. The tracker was always dynamic. Just go check Google's cache of the document from July 6th at 7 GMT (3 AM Eastern Standard Time)...
http://216.239.51.104/search?q=cache:ctR5Mtfy9cQJ:web2.0effect.org/+site:web2.0effect.org&#38;hl=en&#38;ct=clnk&#38;cd=1&#38;gl=us

This shows ixwebhosting being tracked before that comment was posted. Most importantly, if you just ran the tracker yourself, you would see that it is how I determined whether or not a page was timeing out. Go ahead and test it yourself!

2. The host title you see for Burton is the client name we used, viranteviral. You know how hosting companies work, the name use use is the temporary address you get.

3. I chose a random address for the whois information. I live in Durham North Carolina -- where my company, Virante, Inc. is.  Which is why my phone number, 919-459-1035 is a 919, US number.</description>
		<content:encoded><![CDATA[<p>A couple of things&#8230;</p>
<p>1. The tracker was always dynamic. Just go check Google&#8217;s cache of the document from July 6th at 7 GMT (3 AM Eastern Standard Time)&#8230;<br />
<a href="http://216.239.51.104/search?q=cache:ctR5Mtfy9cQJ:web2.0effect.org/+site:web2.0effect.org&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=us" rel="nofollow">http://216.239.51.104/search?q=cache:ctR5Mtfy9cQJ:web2.0effect.org/+site:web2.0effect.org&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=us</a></p>
<p>This shows ixwebhosting being tracked before that comment was posted. Most importantly, if you just ran the tracker yourself, you would see that it is how I determined whether or not a page was timeing out. Go ahead and test it yourself!</p>
<p>2. The host title you see for Burton is the client name we used, viranteviral. You know how hosting companies work, the name use use is the temporary address you get.</p>
<p>3. I chose a random address for the whois information. I live in Durham North Carolina &#8212; where my company, Virante, Inc. is.  Which is why my phone number, 919-459-1035 is a 919, US number.</p>
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		<title>By: Web 2.0 Effect Debunked As Marketing Ploy - Internet Insider Report</title>
		<link>http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web/#comment-8406</link>
		<dc:creator>Web 2.0 Effect Debunked As Marketing Ploy - Internet Insider Report</dc:creator>
		<pubDate>Mon, 09 Jul 2007 13:34:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web#comment-8406</guid>
		<description>[...] Devindra Hardawar wrote about one such effort from earlier this year. The Web 2.0 Effect project appeared to measure the effectiveness of several low-cost hosting solutions. On its surface, such a project would have some value for people seeking a comparison of services. [...]</description>
		<content:encoded><![CDATA[<p>[...] Devindra Hardawar wrote about one such effort from earlier this year. The Web 2.0 Effect project appeared to measure the effectiveness of several low-cost hosting solutions. On its surface, such a project would have some value for people seeking a comparison of services. [...]</p>
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